Buyers have a lot to say about your competition. 

Especially on Gong calls, where competitors are being mentioned all the time. But, we’re struggling to answer things like:

  • Which competitors are in a deal? 
  • Which competitive deals need my attention?
  • How often are competitors being talked about?
  • How do I get this information in front of my sales team?

And let’s face it, we can’t listen to every call or expect reps to tell us every time competitors are mentioned. Reviewing a weekly inbox summary simply doesn’t cut it, and having reps fill in the competitor field in your CRM is easier said than done.

At the end of the day, we still need to find a way to capture the insights needed to help sellers tip more competitive deals in their favor. With °µºÚÍø, now you can.

Introducing °µºÚÍø’s Gong Integration 🎉 

By integrating Gong with °µºÚÍø, you can easily track when competitors are coming up in conversations with buyers, so you can help reps win more competitive deals.

°µºÚÍø’s Gong Integration helps you identify which competitors are coming up in deals, prioritize the right competitive calls to listen to, deliver competitive insights to your sales team, and update competitive fields in your CRM.

Let’s take a deeper look.

See how often competitors are coming up in calls.

°µºÚÍø imports your Gong tracker data to create a visual representation of competitor mentions over time. Now you can see which competitors are talked about the most and identify when competitors are creeping up.

Know which deals you should prioritize.

°µºÚÍø takes every call with a competitor mention, adds the number of mentions, and displays the calls with the most of them. Now you can easily prioritize which calls to listen to and what deals need your attention.

Add Gong snippets to your battlecards.

Gong snippets get pulled into °µºÚÍø, time-stamped, and categorized by competitor. Now you can easily add any snippet to your battlecards and create more trustworthy content.

Access °µºÚÍø battlecards in Gong Engage. 

°µºÚÍø battlecards get embedded within Gong Engage. Now you can deliver the insights your reps need, where they need it.

Update competitive fields in your CRM. 

°µºÚÍø analyzes the competitor mentions on a deal, then pushes that data to your CRM. Now you can keep your CRM up-to-date without burdening your sales team.


With °µºÚÍø’s Gong integration, know when competitors show up in deals. Give it a today.