°µºÚÍø

INTRODUCING

Competitor Profiles & Knowledge Hub

Competitor Profiles & Knowledge Hub

Spin up AI-generated competitive content in one-click.

Spin up AI-generated competitive content in one-click.

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Introducing °µºÚÍø's 360 Win-Loss
Product Updates

Remove Bias From Decision-Making. Introducing °µºÚ꿉۪s 360° Win-Loss. 

There’s a massive disconnect between buyers and sellers. And °µºÚÍø's 360 win-loss is here to fix it.

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THE COFFEE & COMPETE PODCAST

Competitive Enablement

Spin up AI-generated competitive content in one click. Introducing Knowledge Hub & Competitor Profiles.

4 min

Learn about °µºÚÍø's Deal Tips – a new feature that supports sellers in competitive deals by sending personalized content to their inboxes.

Competitive Enablement

21 Win-Loss Analysis Statistics That Prove Buyer Feedback Is Your Biggest Advantage

4 min

From tighter messaging to faster sales cycles, here are 21 win-loss statistics that show how organizations are building smarter programs and seeing real business impact in 2025.

Competitive Enablement

Driving Action: 5 Ways to Distribute Win-Loss Insights Across Your Org

5 min

Learn how to analyze win-loss data! Discover how you can surface key themes and patterns across all of your tagged interviews.

Competitive Enablement

How to Analyze Win-Loss Data | Step-By-Step Guide

5 min

Learn how to analyze win-loss data! Discover how you can surface key themes and patterns across all of your tagged interviews.

Competitive Enablement

Blindspots: The Ultimate Guide to Building a Better Win-Loss Program (Teaser Chapter)

6 min

Read the introduction chapter to Ryan Sorley's new book "Blindspots: The Ultimate Guide to Building a Better Win-Loss Program"

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.

COMPETITIVE ENABLEMENT

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Everything you need to know to build a competitive enablement program that wins more business.

Must Read

BATTLECARDS

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Your go-to resources for building battlecards that crush the competition.

Must Read

Win-Loss

How to Tag Win-Loss Interviews | Step-By-Step Guide

6 min

Learn how to tag win-loss interview data, use metadata, and avoid common tagging pitfalls.

News

°µºÚÍø Acquires Goldpan.ai to Accelerate AI-Driven Win-Loss Research

2 min

°µºÚÍø announced its acquisition of Goldpan – a breakthrough startup specializing in AI-driven win-loss research.

Competitive Enablement

Deal-specific competitive insights sent straight to your inbox. Introducing Deal Tips.

4 min

Learn about °µºÚÍø's Deal Tips – a new feature that supports sellers in competitive deals by sending personalized content to their inboxes.

Competitive Enablement

How to Scale Your Win-Loss Program with Automated Surveys

5 min

Learn how to scale your win-loss program with automated surveys.

Competitive Enablement

How to Level Up Your Win-Loss Program with Seller Interviews (Guide + Framework)

8 min

Learn how to run effective win-loss interviews with your sellers.

Competitive Enablement

How to Conduct Customer Churn Interviews: Step-By-Step Guide

8 min

Learn how to run effective customer churn interviews by using °µºÚÍø's 12-step framework!