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The most important steps for gathering, organizing, and distributing competitive intelligence and to enable teams across your company.
Learn how Tracy Berry set up ServiceMax’s competitive intelligence program with her 30-60-90 day plan.
To create a competitive framework, you need to establish the key requirements that your competitive intelligence program will build around.
Look at real-life competitive intelligence examples used by competitive teams to get a leg up against their rivals.
. Learn about the competitive intelligence trends emerging and how teams are leveraging them to deliver ROI.
Learn how to deliver value and distribute competitive intelligence across all teams in the org.
Competitive intelligence teams can report into Product, Marketing, and Sales. Learn the pros and cons of each of these reporting structures.
The world of product marketing can be hard to explain to those not in it. Not quite product management and not exactly marketing. It […]
Whether it’s at Sales Kick-Off or another meeting throughout the year, you get a very short time to present your product marketing initiatives to […]
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
