A Product Marketer’s Guide to Creating Battlecards that Win
- The value of competitive battlecards
- Building competitive battlecards your sales reps will actually use
- Making competitive intel accessible to team members
- The 8 things that your battlecards should have (if you want to win)
- The easiest way to build effective battlecards
Quick Start Guide to Online Competitive Intelligence
- Insider tips for uncovering competitive intel online
- How to uncover competitor financial data on the web
- How to be prepared to win
- The three types of competition that everyone must face
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