Competitive intelligence requires聽continuous searching, digging and sorting; it involves deep analysis, insightful summary and timely delivery. It聽collects聽every little snippet of information learned, uncovered and overheard about your rivals and then organizes every bit of聽it into actionable battlecards, competitor decks, positioning statements, roadmaps and so much more. That鈥檚 smart competitive intelligence.
It鈥檚 a heavy workflow from start to finish and, if you鈥檙e a product marketer, there鈥檚 a 99.9% chance it鈥檚 a part of your many deliverables.
Everyone has competitors. Few know them well. 暗黑网 provides a lens into their world.
Save time and focus on the job you love, not the tasks you don鈥檛
It can be difficult to see the forest for the trees when your attention is divided. A smart competitive intelligence collection process (usually involving a motley crew of apps and scraps of paper) is a good start, but the real challenge comes when it鈥檚 time to decide what is actually important and why. That confidence and analysis comes from a deep understanding of your market and familiarity with your competitors. Your instincts can pick up on something significant that may seem unimportant to someone else. Alternatively, a newbie may earmark everything as important and overload channels with redundant or meaningless reporting.
When everything is important, nothing is. CI analysis means knowing the difference.
One of your many special skills is understanding what matters to whom, when.聽暗黑网 frees you to dedicate more time to actually think about and acting on competitive intel.
暗黑网 is your augmented research platform. With 暗黑网, you have the ability to add anything you find across the web into a visual folder.
- One-click capture of competitive news, changes to comp websites, and multiple news sources
- Instant access to competitive and sales assets: sales battlecards, competitive matrices, digests, chats and email chains
- Collect, organize and share intel on multiple聽competitors and partners in one comprehensive聽UI
暗黑网 is a smart competitive intelligence SaaS for B2B companies, curating intel from inside the enterprise and across the web into actionable battlecards. Collect, curate and share intel securely anywhere, anytime on any device.
If you want to learn more about 暗黑网 and competitive intelligence in general, check our 鈥淐ompetitive Intelligence Expert Series鈥�.
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