Running a competitive confidence survey is the newest and best way to measure success for product marketers and competitive experts.

Product Marketing Managers and Competitive Enablement experts have a lot of pain points in common. Near the top of the list is measuring the impact of their competitive program and content.

But by regularly surveying your sellers and measuring their levels of confidence in deals against competitors, and analyzing the results, you can start to form the KPI you wish you had all along.