Twenty-five expert speakers. Twenty-one of the best companies in tech. Four days of jam-packed action.

is going to be big.

But don鈥檛 get overwhelmed! The days are planned, set and (relatively) short.

Here鈥檚 an overview of what you can expect at Compete Week 2022, with some helpful resources to get you in a compete kinda mood.

And you can register for Compete Week 2022 .

馃挭 Day 1 | How to Build a Best-In-Class Compete Program 馃挭

Building a deal-winning, organization-enabling, overall kick-ass compete program is no small feat.

But you don鈥檛 have to forge a path (entirely) on your own 鈥� Freshworks Director of Competitive Intelligence & Communications at  is here to help. 

She鈥檚 developed a tried and tested 30-60-90-day framework you can follow whether you鈥檙e starting from scratch or inheriting a compete program in need of a facelift.

Tracy broke it all down for us on the Competitive Enablement Show earlier this year.

And you can get a head start on her Compete Week workshop by watching or listening to How to Launch Your Competitive Program in 90 Days. 

For  at Shopify, the foundation of a best-in-class competitive program starts with making content sales reps love. 

A salesperson of more than 10 years himself, he鈥檚 got a clear vision of what content reps actually need, want and use in competitive deals.

He told us The Truth About Making Competitive Content Sales Reps Love when he joined us on the Competitive Enablement Show in June. 

And he鈥檒l be running one of three roundtables on day one.

Brock and Tracy are just two of the amazing speakers and hosts you鈥檒l meet on Day 1 of Compete Week. 

And if you鈥檙e looking to bone up on some of the other Day 1 stars, check out these interviews:

Day 1 Agenda

  • 9:00-9:30 PST | Closing the Competitive Revenue Gap with , CEO at 暗黑网
  • 9:30-10:00 PST | Positioning to WIN in 2023 with , Ronnell Hugh, Sheevaun Thatcher, and Mark Kilens
  • 10:00-10:30 PST | Building out a Governance Model for your Compete Program with , Senior Director of Customer Insights at 暗黑网
  • 10:30-11:00 PST | Roundtables with Shopify, Adobe and Datto & Rubrik
  • 11:00 鈥� 11:30 | Building a Win-loss Program That Enables Your Entire Business with , Director, Marketing Strategy at ServiceTItan
  • 11:30 鈥� 13:00 PST | Workshop: How to Launch Your Competitive Program in 90 Days with , Head of Competitive Intelligence & Communications at Freshworks 

馃儚 Day 2 | How to Build Battlecards 馃儚

They鈥檙e the first deliverable you鈥檒l have as a compete pro. 

They鈥檙e your key to enabling sales and making friends around the office. 

And too often, the way they鈥檙e built is all wrong. 

We鈥檙e passionate about battlecards here at 暗黑网. And if you aren鈥檛 already, you will be too after Day 2 of Compete Week, which we鈥檙e officially declaring鈥�

馃帀 World Battlecard Day 馃帀

But before all the battlecard fun begins, grab yourself some battlecard templates from our Competitive Battlecards 101 blog series.

And get acquainted with our expert speakers by checking out:

Day 2 Agenda

  • 9:00-9:30 PST | Keys to a Great Battlecard with 暗黑网鈥檚 Director of Data Operations 
  • 9:30-10:00 PST | 3 Characteristics of the Mosty Highly Adopted Battlecards with 暗黑网鈥檚 Competitive Solutions Specialist 
  • 10:00-11:00 PST | Workshop: Build your own Battlecards (BYOB) with Dave Washer, , , , Hunter Sones

鉁� Day 3: How to Get Sh*t Done 鉁�

Pardon our French. 

But it鈥檚 time to get shit done. 

Day 3 is packed with back-to-back sessions all designed to give you tangible takeaways that make you better at your job. 

From leadership briefings, competitive deal support, upskilling veteran sellers, keeping your business invested in compete, and writing a must-read competitive intel newsletter, Day 3 has all of that and a lot more. 

Here are some related resources for your reading/listening/watching pleasure.

Day 3 Agenda

  • 9:00-9:30 PST | How to Brief Execs with Competitive Intel with , Manager Growth & Market Intelligence, Benevity
  • 9:30-10:00 PST | How to Nail Competitive Deal Support that Wins Neck-and-Neck Deals with , Competitive Intelligence Manager at Workato. 
  • 10:00-10:30 PST | How to Upskill Senior Reps with Competitive Intel with , Sr. Manager, Market Strategy & Competitive Insights at DailyPay
  • 10:30-11:00 PST | How to Handle Rogue Competitive Intelligence with Dell鈥檚  and Veam鈥檚 
  • 10:30-11:00 PST | How to Gain a Competitive Advantage with Win-Loss Analysis with  and DoubleCheck鈥檚 
  • 10:30-11:00 PST | LIVE session with 
  • 11:00 鈥� 11:30 PST | How to Keep Your Business Invested in Compete with Lead IQ鈥檚 Sr. Product Marketing Manager 
  • 11:30 鈥� 12:00 PST | How to Write a Must-Read Competitive Newsletter with Algolia鈥檚 Sr. Product Marketing Manager 
  • 12:00-12:30 PST | How to Present a Competitive Strategy to Your Leadership Team with Imperva鈥檚 Head of Competitive Intelligence 

馃 Day 4: The Compete Games 馃

December 2nd, 2022 is a historical day.

For it is the date on which the first ever Compete Games will take place! 

Two wargame sessions that put you at the centre of the action.

Hosted by four different compete pros who happen to be some of the absolute best in the business. 

Kick the day off with 暗黑网鈥檚 Competitive Enablement Manager  and Benevity鈥檚  as they take us through a simulation of what it takes to win the market with competitive intelligence. 

Then Palo Alto鈥檚 Senior Director of Competitive Intelligence  and Slack鈥檚 Sr. Product Marketing Manager  pull back the curtain and show us what it takes to level up your competitive deal support. 

You won鈥檛 want to miss these sessions.

And to get a head start, check out this great content from Clara and Alysse. 

Day 4 Agenda

  • 9:00-10:00 PST | (Wargame) Winning the Market with Benevity鈥檚 Tara Scott and 暗黑网鈥檚 Brandon Bedford
  • 10:30-11:30 PST | (Deal Support Simulation) Winning the Deal with Slack鈥檚 Clara Smyth and Palo Alto Networks鈥� Alysse Nockels.

Save your seat!

Join us for all four days of the biggest compete event of the year.

Registration is free and easy. Just click 馃憞

We鈥檒l see you there.