We’re back with another edition of “How to with °µºÚÍøâ€, where we walk through how to tackle an important competitive intelligence workflow with °µºÚÍø.
Our Enterprise Customer Success Manager, Jenel McKenner, will take you under the hood with ways to source and share intel with your sales reps using °µºÚÍø.
You can watch his walkthrough below, or keep on reading.
Get the most out of the °µºÚÍø browser extension*
The °µºÚÍø Browser Extension is a favourite among salespeople for a reason—it’s quick and convenient. Here’s how it works:
Download and Pin the Extension:
- Available in the Chrome Store and Microsoft Edge Add-ons.
- Pin the °µºÚÍø button to your browser for instant access.
Instant Sharing:
- Found something interesting online? Simply hit the °µºÚÍø button.
- Highlight specific parts of an article to add comments when sending.
- The intel goes to °µºÚÍø for curators to review and potentially use in digests.
Quick Search:
- With a couple of clicks, reps can search for competitor data.
- Seamless access to battlecards and the latest intel ensures reps are always prepared.
Provide quicker access to battlecards with out Salesforce integration
Our Salesforce integration is a winner for keeping your reps armed with the right intelligence within their workflow.
Add Competitors to Deals:
- Within Salesforce, reps can add competitors to their deals.
- This triggers the °µºÚÍø Battlecard section on the right-hand panel.
Direct Navigation:
- Clicking on a competitor name takes reps straight to the relevant Battlecard in °µºÚÍø.
- They can dive into detailed intel without disrupting their existing workflow.
(Pro tip: This integration not only provides easy access to intel but also encourages good Salesforce hygiene. Double win!)
Slack is where so much team interaction happens. We’ve made sure °µºÚÍø is right there in the thick of it.
Share Intel Effortlessly:
- Found something juicy in Slack about a competitor’s new discount? Click on More Actions > Message Shortcuts > Send to °µºÚÍø.
- Helps to keep intel organized and reviewed by curators.
Command Center:
- Use the command
/klue
followed by your competitor’s name to pull up relevant Battlecards. - View cards directly in Slack or share them with teammates, answering queries and driving engagement.
Reps can access intelligence seamlessly in a tool they already live in, making intel sharing natural and immediate.
Accessing competitive intel shouldn’t be a headache
There you have it— three ways to ensure your competitive intelligence is exactly where your sales team needs it, when they need it. With °µºÚ꿉۪s integrations for browser extensions, Salesforce, and Slack, you’re not just making intel accessible; you’re making it actionable.
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